Manchester United has signed a lucrative 5 years sponsorship deal with Saudi Telecom Co., the Arab world's largest phone company. The five-year deal with Saudi Arabia's biggest telecommunications company was announced at Old Trafford on Sunday ahead of United's season-opening home match against Newcastle. Details of the deal, which is reportedly worth US$18.2 million, were to be announced at a news conference on Monday.
It is the European and English champion's biggest marketing deal outside of jersey sponsorship. Insurance group AIG pays US$27.4 million annually for its branding to be emblazoned across United's jerseys.
Saudi Telecom, whose adverts featured inside and outside Old Trafford on Sunday, will be able to use the United brand and players in advertising campaigns in Saudi Arabia. Saudi Telecom will have exclusive rights to use United's brand in its domestic marketing, and to offer subscribers in the kingdom game highlights and team news via mobile phones, a joint statement said. The deal is worth more than 10 million pounds ($18.2 million), the Sunday Times said.
Executives from the company were presented on the pitch before kickoff at Sunday's match.
United negotiated a territory-specific sponsorship deal with Smirnoff Vodka in June for the right to use the club's imagery in China, India, Japan, Korea, Thailand and Vietnam from September.
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